We have recently worked with an IT contracting company that had donated multiple pieces of surplus networking equipment that we were able to contract with a consignment company to sell them. When it was all said and done, there was a nice donation to benefit an inner-city ministry in Kansas City.
After establishing this relationship with this IT company, we recently received a call from them offering a donation from one of their clients, a local hospital. The local medical center was changing out 140 of their computer units and was offering them as a donation minus the hard drives (most companies require that hard drives are destroyed before they're donated to protect hospital data.) Even without a hard drive, newer computers still have resale value and can be sold to be rebuilt.
We often see these wonderful phenomena, what we call viral marketing. By building good relationships with donors and liquidators, word gets around about the joy of generosity!
Friday, December 12, 2008
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